ROBERT L. KEEFER II · FOUNDER & CEO OF KONGIFY
BUILD A BRAND
PEOPLE
REMEMBER.
Home service branding that connects the quality of your work with the way the world sees your business.
REPUTATION MEETS RECOGNITION
Helping the people behind home service businesses build a name worth remembering.
A BRAND WORTH BUILDING
GOOD WORK SHOULD
HAVE A GREAT NAME.
Your brand is a promise people recognize. Your customer experience is how you keep it.
For home service businesses, that connection matters everywhere: on the truck, on the phone, at the front door, and long after the job is done.
Meet the person behind the perspectiveKnow what
you stand for.
Give customers a clear reason to understand your business and the experience you promise.
Make every
encounter count.
Connect the name, identity, truck, and website so they feel like one company.
Deliver on
the promise.
Bring the same care to the customer experience that you bring to the brand.
FROM IDEA TO IDENTITY
A BRAND, OUT
IN THE WORLD.
Selected work from the Kongify team. An example of how a name, character, and visual system come together.
CHILLY BILLY HEATING & COOLING
THE WAY I SEE IT
PRACTICAL THINKING.
STRONGER BRANDS.
What makes a home service brand worth remembering?
A practical guide to the connection between your name, identity, reputation, and customer experience.
6 minute readBefore you change your company’s name
Separate a recognition problem from a reputation problem before you commit to a new name.
4 minute readYour truck wrap needs a clear first impression
Give the name, service, and visual identity a hierarchy that works beyond the design screen.
4 minute readON THE MIC
LET’S TALK
HOME SERVICES.
The Power of Branding — Kongify
A return conversation about standing out and the elements of a memorable van design.
Logo vs. Brand: The Branding Blueprint for Contractors with Robert Keefer from Kongify
Robert joins Paul Sanneman to discuss the difference between a logo and a brand, and how home service businesses can become more recognizable.
Brand Your Biz for Big Impact
The opportunities and tradeoffs of branding a home service business.
Episode #272 — Robert Keefer — Kongify.co
Common branding mistakes and the connection between the name, identity, website, and truck.